Hello,

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 43 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from reputable financial media (e.g., The Wall Street Journal) or financial companies (e.g., Bloomberg) to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

As of August 27:

Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:

• Morocco: Value-added tax (VAT) introduction of 20%
• Republic of the Congo: VAT introduction of 18%
• Tanzania: Digital sales tax (DST) rate increase from 2% to 3%

Beginning September 14:

Pricing for apps and In-App Purchases will be updated for Israel, Indonesia, Morocco, and the Republic of the Congo if you haven’t selected one of these storefronts as the base storefront for your app or In‑App Purchase.² These updates also consider the VAT introductions listed in the tax updates section above.

If you’ve selected Israel, Indonesia, Morocco, or the Republic of the Congo as the base storefront for your app or In-App Purchase, prices on that storefront won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription.

Prices won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.

Learn more about managing your prices

If you have any questions, please contact us.

The Apple Developer Relations Team